Jury Science is a growing field in the understanding of the selection, prediction, strategic approach and manipulation of individual jurors and total panels. The idea of understanding and playing to the jury is not new. Far from it, the concept of having a juror of one's peers has always been an imperfect one and finding inroads into the mind of the jury goes all the way back to the Salem Witch Trials. While the results of those cases are infamous, the idea that jurors can be influenced in a variety of ways, whether it is emotional manipulation or fear of public outrage, is as true today as ever.
With newer technology, such as Social Media and the 24 hour news cycle, there is a heightened sense of it all and the pressure is all the more prevalent. Having the skill of selecting a jury, understanding how the jury would react to a variety of approaches and being able to see a verdict before it is handed down can be the keys to success.
Getting the right jury for your side can disrupt the strategic thinking of opposing counsel and can lead to settlement requests on the spot.
Seeing how the jury might react to different things can lead to strategies being chosen that can put opposing counsel in the most unfavorable light. This can lead to the alienation of the jury from their side which can lead to victory.
Knowing what the verdict would be ahead of time could lead to strategic choices for settlement that might prevent and adverse verdict, or a plea bargain that could prevent further disruption of one's life.
Further, knowing the difference between a leader and someone who follows can be important. Having a follower that may be inclined to vote against your case is far less dangerous than a leader that could convince others to join the other side. A follower might be more willing to be led by a leader that believes in your side.
THEY improv provides a variety of actors that can demonstrate these scenarios and help the attorney to recognize the people they have to choose from. Additionally, our actors can help the attorney to do this while scoring positive points with the prospective jurors. These points are probably not case-related, but instead focused on getting the jurors to know and trust the advocate.
There are more options than can ever be imagined, so to obtain a specific quote or information regarding these Jury Science classes, simply contact us with no obligation to determine what might be the best approach to achieving your goals for either a specific case or more general training.
We understand the need for confidentiality and review all such agreements to ensure a level of secrecy to maintain your relationship with your clients. We will usually not take control of work product and rather not take any material off-location to help ensure our relationships with our clients. Simply ask us for more information about how far we will go to protect our clients.
Whether for Appellate, Business, Civil, Constitutional, Criminal, Entertainment, Family (including Trusts, Estates, Divorce, Elder and Juvenile), Intellectual Property, Medical, Military, Securities or Tax Law, or any of the other branches, we either already have a program that can assist practitioners or can develop a special program to improve performance.
Locations. We have people already in most major cities around the country or can make arrangements if needed. This includes the top cities such as New York, Chicago, Los Angeles, Miami, Houston, Phoenix, Denver, Minneapolis, Milwaukee, Nashville, Atlanta, Charlotte and practically anywhere else you can imagine. We also have access to Canada, Mexico and the islands of the Caribbean if you would like to conduct something while at a retreat. Simply contact us to find out how we can help you.
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